Salytu is a health-focused food e-commerce business based in Mexico, offering fresh and organic meal kits, snacks, and pantry essentials. Founded by a passionate entrepreneur we met via LinkedIn, Salytu aims to make healthy eating accessible and affordable for busy professionals and families.

Project Objective

Build a clean, fast, and conversion-focused e-commerce platform tailored to the Mexican market, supporting local deliveries, dynamic product variations, and seamless checkout.

Target Audience

1. Health-conscious individuals
2. Fitness enthusiasts

Working professionals in Mexico looking for ready-to-eat meals and organic products

Discovery Phase

Identifying the Problem

The client initially used a low-code builder which lacked:

1. Custom checkout flows
2. Inventory control
3. Multi-language support
4. Proper SEO structure

They needed a custom-built solution with Laravel as backend, tailored for local logistics, and optimized for mobile use.

Competitor Analysis

We reviewed platforms like Rappi, MercadoLibre, and local Shopify stores, identifying gaps in:

1. Niche product personalization
2. Organic food branding
3. Delivery date scheduling options

User Personas

1. Working mothers seeking healthy weekly plans
2. Gym-goers looking for quick protein-packed meals
3. Corporate clients ordering in bulk

Goals and KPIs

1. Reduce bounce rate to <40%
2. Improve page load speed under 2 seconds
3. Enable delivery date and time selection
4. Secure admin dashboard with product/stock/order management

MVP Features

1. Product listing with filters
2. Cart and checkout with COD and card options
3. Delivery area check via pincode
4. Admin dashboard for order, category, product, and coupon management

Tech Stack

1. Backend: Laravel 10
2. Frontend: Blade + Bootstrap 5
3. Database: MySQL
4. Hosting: DigitalOcean
5. Payment Gateway: Conekta (Mexico)

Roadmap

1. Week 1: Wireframing and DB structure
2. Week 2–3: Development of frontend and backend
3. Week 4: Payment, logistics integration
4. Week 5: QA and deployment

Design Process

UI/UX Strategy

1. Color palette inspired by organic foods – green, beige, and white
2. Mobile-first approach
3. Sticky cart for frictionless experience
4. WhatsApp floating CTA for instant support

Tools Used

1. Figma for mockups
2. FontAwesome and Bootstrap icons
3. Google PageSpeed audit tool

Iterative Improvement

Initial designs were updated based on real user feedback. For example, we redesigned the product detail page to highlight macronutrients and benefits better.

Development Process

Backend Highlights

1. Laravel's built-in features leveraged for authentication, email, stock control
2. Order summary with tax calculation
3. Coupon management module

Frontend Highlights

1. Dynamic filters (e.g. "gluten-free", "vegan")
2. AJAX-powered cart for seamless experience
3. Delivery calendar popup

API and Integration

1. Conekta for payments
2. Google Maps API for delivery validation
3. Cron jobs for sending reminders on abandoned carts