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We, at CodeHunger (a web solutions and mobile app development company), understand the importance and results of having aptly developed websites with great web design and user experience. Our web development is optimized for search engines to get more website traffic or you can say SEO friendly, for social media and digital marketing.

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Case Study Awitazul Crafting A Premium Water Filter Ecommerce Experience

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Case Study: AwitAzul – Crafting a Premium Water-Filter eCommerce Experience

Case Study: AwitAzul – Crafting a Premium Water-Filter eCommerce Experience

AwitAzul is an online retailer specializing in advanced water filtration systems, targeting eco-conscious homeowners across California and beyond. Our client, Jorge, envisioned a sleek, trustworthy eCommerce site that communicates product quality, supports sales, and simplifies purchase flow.

We built AwitAzul using Laravel, Bootstrap 5, and MySQL, delivering a responsive website with modern design, smooth shopping experience, and strong backend management.

Client Overview

  1. Client: Jorge (California-based small business owner)
  2. Business: Water filter systems and accessories
  3. Goal: Launch a professional online store with full admin control, secure checkout, and mobile-first design.


Project Objectives

  1. Deliver a visually appealing, brand-aligned website showcasing product benefits.
  2. Implement a fully integrated ecommerce flow — product catalog, cart, checkout, and payments.
  3. Enable Jorge to manage products, categories, inventory, orders, and customers via an admin panel.
  4. Ensure mobile responsiveness and strong performance targeting both desktop and mobile users.
  5. Optimize SEO for key terms like “water filter system California” to drive organic traffic.


Discovery & Market Research

We began with a strategy session to understand:

  1. Product lineup (pitchers, cartridge filters, whole-house systems)
  2. Unique selling points (e.g. multi-stage filtration, BPA-free materials)
  3. Target customers: homeowners, parents, eco-conscious families
  4. Competitors: other water-filter brands with sterile, modern design versus AwitAzul’s warm, lifestyle-focused vibe

From here, we defined the MVP feature set: product listings with benefits, an easy purchase path, secure payment flow, and backend controls.


Planning & Technology Stack

  1. Frontend: Bootstrap 5 and Laravel Blade for responsive, clean design
  2. Backend: Laravel MVC architecture with MySQL database
  3. Hosting: Scalable server (AWS or DigitalOcean per client preference)
  4. Payment Integration: Stripe or PayPal (client preference)
  5. Additional: SSL certificates, SMTP email confirmations


Design & UX Process

  1. Developed wireframes in Figma
  2. Designed key pages: homepage, product listing, product detail, checkout, cart, blog section
  3. Ensured high-contrast, accessible layout—clear CTAs, ample spacing, and easy navigation
  4. Included trust signals: certifications, user testimonials, “Why Buy From Us” section